Are we talking about mobile apps again?
Let me start by asking you a question (or two, or three..). How much do you use your smart phone on any given day? Does it go just about anywhere with you? What do you use it for? To browse the web, check on social media, watch YouTube videos? Guess what. You’re not alone and I have some stats for you to back it up. The world has gone mobile! No matter who your target audience is, chances are a large chunk of them can be reached via mobile marketing. This is the reason you need to start the process of getting your own mobile app for your brand. To get started click here!
There has been a change!
Back in 2014 something pretty amazing happened. For the first time in history, the number of global users who have and use a mobile device (mobile apps) was higher than the number of computer users. That’s a pretty big deal. As expected the number of mobile users keeps going up and up year after year. On top of that people are spending more time each day on their mobile devices than on desktop computers or laptops. Last year, the average smart phone user was on their phone 3 hours per day. Think about that… that’s a huge amount of time to spend on a phone, and a big chunk of that time is spent online, on apps, or watching videos.
Almost everyone has a smartphone now!
I know what you’re thinking… smartphone users may spend that much time online, but what about mobile users on other types of phones? They are becoming a rare breed. According to a recent Nielson study, 80% of US mobile subscribers own smart phones, and those numbers are still going up year over year.
It doesn’t matter if you have an online business, or a brick and mortar store. You can benefit from mobile marketing and start driving more sales. Up to 17% of mobile searches lead to visits to physical stores.
People may be searching for your location, to check your inventory, or to learn more about a particular product on mobile apps. Then they will head out to the stores to make the purchase.
Shopping apps are used more and more, and developed even by smaller stores, and even older Americans are shopping on their smart phones. You really can’t afford not to be in this space.
If you’re still not convinced, here’s a pretty powerful number for you. According to ComScore, US online shopping via mobile devices in 2015 generated $11.7 Billion. I don’t know about you, but that’s a pretty big chunk of money that I wouldn’t mind having a piece of, even if it’s a tiny piece.
Are you fishing where the fishes are located?
If your business is affected by holiday spending in any way shape or form, you definitely can’t afford to put mobile marketing on the back burner any longer. According to data by Searchmetrics, last year (2015) one in five customers relied on their smart phones to research gifts for family and friends. If that’s where your potential customers are, you have to make sure you are ready for it and do what you can to get in front of them.
Last but not least let’s talk about SEO. SEO means Search Engine Optimization. If you want a chunk of the free traffic coming from Google Searches, you have to make sure your site is mobile responsive. If it isn’t, you could be losing out on a steady stream of free traffic. And that’s something no business owner can afford.
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